Archivio Paolo Costa today
Art Representation:
Optik Oldschool Lab Augustastr. 14
40477 Düsseldorf
E-Mail: info@optik-oldschool.com
Today, Archivio Paolo Costa is overseen by Alexandra Pfründer, the daughter of Paolo Costa. She steps into her father's shoes not only as his successor but also as the steward of his artistic heritage. Inheriting his extensive photographic collection is both an honor and a challenge—one that she embraces with steadfast determination and passion.
Her journey began with the meticulous task of cataloging and digitizing the archive. With each photograph she handles, Alexandra feels a profound connection to her father's work, as though she is tracing the threads of his artistic journey. She carefully cleans, restores, and organizes the photographs, ensuring that her father's legacy will endure for generations to come.
However, Alexandra's mission goes beyond preservation: it is about sharing her father's artistry with the world. She explores innovative ways to exhibit the photographs through galleries, exhibitions, and online platforms.
By establishing partnerships with business partners and art collectors, she leverages her father's reputation to unlock new opportunities and reach fresh audiences.
Each exhibition and every sale represents more than just a transaction—it is a celebration of her father's talent and legacy. As she witnesses his photographs finding new homes in galleries and private collections, Alexandra experiences a profound sense of fulfillment, knowing that she has played a crucial role in preserving and promoting her father's artistic vision.
Today, Archivio Paolo Costa has partnered with Optik Oldschool, a lab for analogue photography, as its Archive and official Art Representative.
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